Personalization Content Strategy

Personalization is all about delivering contextual and relevant content to a person. You need an understanding of who the person is, what they are trying to do—a customer segment, persona, journey, insights, etc.—that will inform the entire strategy and approach for personalization.

You will want to attempt to answer the following questions about your audience(s): Who they are, what they are doing, how they do it, what the need, where they are and when (time and/or important events related to them). Once you know this information, you will delver deeper into an understanding of what motivates and triggers your audience to deliver them even MORE relevant content—Ask: What really drives my customer or audience to action? All of this requires a thorough understanding of their motivations and behaviors.

Often, this is where businesses fail—such as with creepy antics or personalization that mimics a ‘stalking’ approach. This happens because businesses get too eager or sloppy with personalization efforts. And they fail to understand their customers and they put the needs of the business and short-term conversion goals–sell a product using any means possible regardless of the consequences—above the needs, wants and desires of the customer.

We’ve created this website  to provide you our ideas, approach, and supporting documents. If you are interested in discussing personalization in more depth, feel free to contact us.